Skip to content
datatruth Get your Truth Score

Glossary · The six pillars

Data consistency

Data consistency is whether the same thing is recorded the same way, across records and systems: formats, categories, units and dates that agree.

One field, three systemsData consistency
FieldCRMBillingERP
CountryIrelandIEIRL
Renewal03/12/202712/03/20272027-12-03
StatusClosed-wonWonACTIVE

One customer, recorded three ways. A model sees three different things.

Illustrative example, not a client.

In plain terms

Consistency asks whether the same thing is recorded the same way. It carries 16% of the Truth Score™.

Inconsistency is the quiet failure. “Ireland”, “IE” and “Republic of Ireland” are one country to a person and three to a model. Dates written day first in one system and month first in another can make a March renewal look like one in December. A status of “Closed”, “closed-won” and “Won” splits a single outcome into three.

The pillar checks four things: format standardisation (the same field written the same way), cross-field rules (a closed deal has a close date, a leaver has a leave date), temporal sense (nothing ends before it starts) and value ranges (discounts between 0 and 100%, not 1,500).

Consistency across systems matters as much as within one. If the CRM and the ledger use different customer categories, every report that joins them is quietly wrong, and so is any AI trained on the join.

Questions

Data consistency, answered.

The questions people ask about data consistency, answered in plain English.

Book the call
Is consistency the same as accuracy?

No. A value can be accurate and inconsistent: “IE” and “Ireland” are both correct. The problem is that systems and models treat them as different things.

Why does consistency matter for AI?

Models group and compare values. Inconsistent values split one group into several, which weakens the signal and can make a model confidently wrong.

Can consistency be fixed automatically?

Much of it can, once the rules are agreed. The roadmap names the rules, the owner and the test for done; your team or any outside firm does the work.

See how your data scores on consistency. Measured, not self-reported.

Exports from two or more systems, matched between them, every red flag checked by hand. A signed memo with your Truth Score and a Leverability read, within 5 working days of complete exports.

Starts with a 30-minute call. Commits you to nothing.

Get your Truth Score